Every dog has a story.
Every donation has a receipt.

Every shelter dog on DOGGO LAND has a profile of their own — the face, the quirks, the vet file. Pick one, follow their story like a friend's, and watch each donation turn into food, care and published receipts.

Sponsor a Dog See How It Works
Dogs with profiles
132
Given back
70%
Hidden fees
0

Built for dog people, charity sceptics, and everyone who likes receipts.

A shelter dog portrait in pink and blue duotone
The same dog today, happy and blanket-free Day one
The Idea

Invisible dogs
don't get
adopted.

Bulgarian shelters hold thousands of dogs, and most are only ever a number in a report. We give each one a name, a face and a story you can follow — so helping feels less like charity and more like friendship.

“

A dog you can follow beats
a statistic you scroll past.

— DOGGO LAND, probably covered in fur

One profile each

Photos, quirks, vet history — a page per dog, kept current by the shelter that knows them.

Open books

Every donation and every expense, published as it happens. Check our math any time.

No two alike

Mutts, seniors, three-legged sprinters. Yours is the only one like it.

A shelter dog in yellow and teal duotone
A dog portrait in pink and blue duotone
New arrivals, week 41
Suzi, one of this week's new arrivals Bobby, one of this week's new arrivals Greta, one of this week's new arrivals Gosho, one of this week's new arrivals
The Pack

One pack.
Infinite personalities.

Every dog here is real — listed by a partner shelter and updated by the people who feed them. Pick one to follow, or tell us your vibe and we'll introduce you.

Meet all the dogs
Rex the shelter dog in pink and blue duotone

Rex

Longest resident

Four years at the shelter, still greets every visitor like family. Unreasonably good with kids.

Lila the dog in yellow and teal duotone

Lila

Permanent summer. Made for rivers, fetch, and other people's lawn chairs.

Bobby the dog in orange and purple duotone

Bobby

Dusky, cinematic, quietly hoping for a road trip he hasn't taken yet.

Greta the dog in green and black duotone

Greta

Serious face, softest heart. Excellent on forest walks and moody weather.

Suzi the dog in pink and yellow duotone

Suzi

Sugary and bright. Birthday energy, all year round.

The Process

From shelter
to sofa.

Four steps, zero mystery, and a paper trail you can actually follow.

01

Browse the profiles

Real dogs with real stories, posted by the shelters themselves. Warning: you will want all of them.

02

Pick your doggo

Sponsor monthly or send a one-time treat. Every donation is logged the moment it lands.

03

The receipts roll in

Food, vet visits, repairs — every expense published in the open ledger. Down to the last cent.

04

The updates arrive

New photos, small victories, the occasional adoption day. The best inbox you'll ever have.

Bird's-eye illustrated map of Doggo Land, a village of doghouses at night
The Foundation

One small foundation.
Zero secrets.

DOGGO LAND is run by Doggo Foundation — a registered Bulgarian nonprofit with its books wide open. Every donation on this page flows through it in plain sight, and 70% of profits flow straight back to the shelters.

The shelters

Partner shelters list their dogs and post the updates. They know the dogs; we build the stage.

The platform

Profiles, donations, ledgers — one place for everything, nothing lost in the margins.

The open ledger

Every transaction published, dated and receipted. Audit us for fun.

The give-back

70% of profits go straight back to the shelters. No moods about it.

DOGGO FOUNDATION ЕИК 207682395 RUNS ON KIBBLE & RECEIPTS
A dog on day one at the shelter, in dark duotone DAY ONE · DRAG TO COMPARE
The same dog today, healthy and in full color TODAY
The Glow-Up

The glow-up
is the point.

Shelter dogs don't arrive picture-perfect — that's exactly why the after matters. Drag the slider and watch day one become today. Here's what your support does in between:

Rough landings

Most dogs arrive scared, skinny, or both. The day-one photo is hard to look at — that's the point.

Care you can audit

Every vet visit, vaccine and bag of food shows up in the ledger, dated and receipted.

The glow

A safe, fed, loved dog shines brighter than any filter. We have the befores and afters to prove it.

The Underdogs

Our best
misfits.

Not every dog is a fluffy puppy. The seniors, the one-eyed, the three-legged — they wait the longest and love the hardest. So around here, they go first.

WAITING LONGEST · LOVED EXTRA · MEET THEM FIRST
SENIOR CLUB
Max, a senior shelter dog
Max · 11 yrs · still plays
ONE EYE
Pirata, a one-eyed shelter dog
Pirata · sees you just fine
THREE LEGS
Roki, a three-legged shelter dog
Roki · fastest in the yard
BONDED PAIR
Kika and Boni, a bonded pair of dogs
Kika & Boni · package deal
MYSTERY BREED
Gosho, a dog of unknown breed
Gosho · 100% doggo
Ways to Help

Help worth
tracking.

Three ways to change a dog's week, month, or whole life — each with a public paper trail.

A happy dog getting a treat, pink and yellow duotone

The Treat

Small, mighty, one-time. The gateway donation.

  • AmountYou choose
  • Goes toFood & vet care
  • ReceiptPublished, always
A sponsored dog portrait in pink and blue duotone

The Sponsor

Monthly support for one specific dog. Their story, with your name in it.

  • AmountMonthly · you choose
  • Goes toYour chosen dog
  • UpdatesEvery week
A pack of shelter dogs in yellow and teal duotone

The Pack Patron

Back a whole shelter — every tail in it.

  • AmountMonthly · you choose
  • Goes toA partner shelter
  • LedgerFully open
Come Say Hi

Come meet
the pack.

The shelter gates are usually open, the tails are usually wagging, and there's always a dog who'd like a word with you. Bring treats — leave with a friend.

hello@doggo.land @doggo.land
The foundation
Doggo Foundation, Bulgaria
Registered
ЕИК 207682395
Give-back
70% of profits